Extending a three-year effort to honor, thank and support military families, Eckrich continues its support for Operation Homefront. The national campaign provides financial support and life-changing moments to Operation Homefront families.
As part of the partnership, Eckrich will donate five cents for every purchase of specially marked products from May 1 through July 4 up to $250,000. Over the program's three-year history, Eckrich has donated over $750,000 to Operation Homefront. By the end of this year's fundraising period, the expected total donation will surpass $1 million.
In addition to the financial commitment to the organization, Eckrich will also continue to support Operation Homefront military families by providing once-in-a-lifetime experiences with support from some of the biggest names in sports and entertainment.
The Eckrich campaign continues to be assisted by Richard Petty Motorsports, NASCAR Sprint Cup Series winner Aric Almirola and NASCAR Hall of Fame inductee and American Icon, Richard Petty. In addition, ESPN and ABC college football analyst Kirk Herbstreit will carry on his role as campaign ambassador throughout the year at various events. Platinum-selling country music star Randy Houser will also join the Eckrich team for the second year as he continues to give back to military families at concerts across the country.