Operation Homefront announced a full rebrand and unveiled its new logo, website URL, and other visual elements. The updated logo is an instantly-recognizable evolution of Operation Homefront’s commitment to Serving American’s Military Families.
The organization has also transitioned its existing website to www.OperationHomefront.org, to better represent its nonprofit status and reputation as a highly rated and trusted organization consistently recognized for superior performance by leading independent charity ratings groups. 92 percent of Operation Homefront’s expenditures go directly to program delivery and services.
“I’m extremely proud of all our entire team does to meet the ongoing needs of military families and help them thrive in the communities – our communities -- they have worked so hard to protect. With over 40,000 charities in the military nonprofit space, a strong brand and visual identity is critical to connecting with those we seek to serve – our military families – as well as those who are interested in helping us – our corporate and foundation sponsors and individual donors – support this special and deserving group of our fellow citizens,” said Brig. Gen. (ret.) John I. Pray Jr., president and CEO of Operation Homefront. “I believe our new brand identity makes this very important connection with both audiences and is something that clearly reflects who we are and what we are trying to do.”
Since 2012, the organization’s Homes on the Homefront program welcomed nearly 600 military families into their mortgage-free homes, granting them with well over $48 million in home equity. The nationally known Back-to-School Brigade has delivered over a quarter million backpacks with supplies to military children since the program began in 2008. Since 2010, the Holiday Meals for Families program has served 70,000 military families — feeding over 308,000 individual family members.
The updated logo has several key features representing the organization’s primary focus to serve America’s military families:
For more information about Operation Homefront, visit operationhomefront.org